TWITTER MOMENTS

One of the most high-profile changes to Twitter was also the first project I got to work on when I joined in June 2015. From user onboarding, naming strategy, marketing materials and more, I developed the content strategy that held together the myriad Moments touchpoints. 

 New user onboarding explains basic interaction, while at the same time letting users know what to expect from Moments' content

New user onboarding explains basic interaction, while at the same time letting users know what to expect from Moments' content

 Content Strategy was new to Twitter, and I created a one-stop doc for everything content.

Content Strategy was new to Twitter, and I created a one-stop doc for everything content.

 Product content, marketing content and owned/operated channels all needed alignment. The about page is just one more spot where it all came together.

Product content, marketing content and owned/operated channels all needed alignment. The about page is just one more spot where it all came together.